by Meghan Lynch | Feb 23, 2021 | Article, Business Lifecycle
The definition of “second stage” in business is a company that has 10-99 employees or $1M to $50M in revenue. But the real hallmarks of second stage are the almost universal growing pains that these companies experience as they scale. We have identified the most...
by Meghan Lynch | Feb 23, 2021 | Article, Brand Strategy
Purposeful second-stage companies are more likely to grow and scale in 2021 and beyond following industry disruption caused by the global COVID-19 pandemic. Research suggests that consumer expectations are changing, and consumers now expect brands to be meaningful...
by Meghan Lynch | Oct 23, 2020 | Article, Business Lifecycle
The term “second-stage business” is rarely recognized by entrepreneurs, yet your company might be one. If so, it’s likely time to invest in brand strategy, adjusting your positioning in the marketplace so that you can continue to grow and scale. Share on Share...
