by Meghan Lynch | Oct 23, 2020 | Article, Brand Strategy
Six-Point’s CEO, Meghan Lynch, ran the Vermont 50 miler in 2014. A race of that length pushes people to their limits, so it isn’t surprising that she learned some things along the way. What is surprising is that she learned some things about brand strategy! Share on...
by Meghan Lynch | Oct 23, 2020 | Article, Leadership Lessons
Going through a rebrand (or any major change to your company’s branding or positioning) while readying your company to scale and grow is an emotional process, akin to sending a child off to college. Share on Share on Shortly after a meeting with a potential Solve for...
by Meghan Lynch | Oct 22, 2020 | Article, Brand Strategy
Courage is required to own or manage a growing business. So why are entrepreneurs and CEOs hesitant to take the perceived risk of focusing their company growth efforts on one primary target customer? Six-Point Creative CEO Meghan Lynch explains why your company should...
