by Meghan Lynch | Feb 23, 2021 | Article, Brand Strategy
Purposeful second-stage companies are more likely to grow and scale in 2021 and beyond following industry disruption caused by the global COVID-19 pandemic. Research suggests that consumer expectations are changing, and consumers now expect brands to be meaningful...
by Meghan Lynch | Oct 23, 2020 | Article, Grow and Scale
Effective brand strategy is critical to companies in the second-stage business life cycle. The outcomes that brand strategy needs to accomplish depends on where in the life cycle your company is. Share on Share on Does generic talk of “growth” make you...
by Meghan Lynch | Oct 21, 2020 | Article, Business Lifecycle
The most disruptive insurgent brands win through insights in qualitative research. They are determined to understand their primary target customer better than the competition. They see the unseen. For your brand to have a truly differentiated value proposition, you...
