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Brand Purpose: The Competitive Advantage Second-Stage Companies Need to Win 2021

by Meghan Lynch | Feb 23, 2021 | Article, Brand Strategy

Purposeful second-stage companies are more likely to grow and scale in 2021 and beyond following industry disruption caused by the global COVID-19 pandemic. Research suggests that consumer expectations are changing, and consumers now expect brands to be meaningful...

Five Things Running 50 Miles Taught Me About Brand Strategy

by Meghan Lynch | Oct 23, 2020 | Article, Brand Strategy

Six-Point’s CEO, Meghan Lynch, ran the Vermont 50 miler in 2014. A race of that length pushes people to their limits, so it isn’t surprising that she learned some things along the way. What is surprising is that she learned some things about brand strategy! Share on...

Five Questions to Answer About Your Brand in 2020

by Meghan Lynch | Oct 22, 2020 | Article, Brand Strategy

Going into 2020, Six-Point Creative CEO Meghan Lynch offered five brand strategy and marketing questions entrepreneurs and business leaders should consider before 2019 draws to a close. Share on Share on I love the power of questions. I like to ask questions that make...

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