Six-Point in the Media
Sharing insights on reputation transfer and customer succession for generational brands.
Most succession planning focuses on two things: the mechanics of ownership transfer and the family dynamics underneath it. Both matter. But neither asks the question that determines whether the business actually grows stronger during moments of transition: Does the reputation that took decades to build transfer with it? Do the next generation of customers find their way to you the way the last generation did?
These are the questions we’re actively researching, writing about, and testing with clients.
The work below shares the benefit of that thinking.
Selected Work
Will Your Family Brand Survive New Leadership?
FamilyBusiness.org
Brand value accounts for nearly 20% of enterprise value on average, and it’s the asset most families aren’t protecting during succession.
Before You Grow the Family Business, Know What Not to Break
FamilyBusiness.org with Mat Hughes
New leaders feel pressure to make their mark. The real task is discernment: understanding what’s creating trust before you change anything visible.
A Charismatic Family Business Founder Can Be a Tough Act to Follow
FamilyBusiness.org
How to build legitimacy and transfer trust when the outgoing leader casts a long shadow.
Your Family Business Brand
Family Business Magazine
Brand as an intangible asset: what it’s worth, what puts it at risk, and how to protect it.
Here’s Why Family Businesses Need Branding
FamilyBusiness.org
Why reputation, not marketing, is the right lens for family businesses thinking about brand.
Generational Branding and the Reputation of Family Businesses
Professor Mat Hughes Podcast
Why reputation is one of a family business’s most valuable assets, and how brand identity evolves through succession.
Why Brand Can Make or Break Family Business Succession
The Family Biz Show
Reputation is the intangible value that transfers (or doesn’t) when leadership changes hands.
Reputation Capital: Making Innovation Visible
Family Business Alliance with MacKenzie
Only 28% of outsiders associate family businesses with innovation, even when the internal reality is the opposite. How to align what you’re building and what the market sees.
Reputation Capital: Winning the Talent You Need
Family Business Alliance with MacKenzie
Family businesses have a trust advantage most employers spend decades building, but only 21% of outsiders see them as strong employers for career growth. Here’s how to close that gap.
What separates family businesses that come out of transition stronger than they went in?
We spent years working with and studying the leaders who got it right. Six practices show up consistently.
Building Unbreakable Brands: 6 Practices of Family Businesses that Endure
Get the free six-part series delivered to your inbox.