by Meghan Lynch | Oct 23, 2020 | Team Culture, Video
If you want to build a brand vision that really lasts, having a message that lives with one person is a dangerous thing. Ken Meyers, founder of the Smartfood brand, which he sold to Frito Lay, discussed why getting other viewpoints is critical to creating an impactful...
by Meghan Lynch | Oct 23, 2020 | Team Culture, Video
There is no way to create a brand to connect with customers if you don’t let other people collaborate on the vision. Doing so takes courage and vulnerability, but as Ken Meyers, founder of the Smartfood brand, and Meghan Lynch, CEO of Six-Point Creative, discussed, it...
by Meghan Lynch | Oct 23, 2020 | Team Culture, Video
When brands engage employees and customers in co-creation, how do you still maintain your company focus and keep your integrity and vision intact? Meghan Lynch, CEO of Six-Point Creative, and Ken Meyers, president of Panorama Foods, discuss the benefits and pitfalls...
by Meghan Lynch | Oct 23, 2020 | Team Culture, Video
How do you make getting your employees to live out your brand culture a “want-to-do” instead of a “supposed-to-do” for your team? Ruth Lund, President of the Legacy Center, Meghan Lynch, CEO of Six-Point Creative, and Ken Meyers, founder of the Smartfood brand,...
by Meghan Lynch | Oct 23, 2020 | Team Culture, Video
When companies are trying to set the tone for both team culture and their brand positioning, there is often a lot of time spent wordsmithing their company mission statement. Ruth Lund, President of the LEGAY Center, and Ken Meyers, President of Panorama Foods, discuss...
by Meghan Lynch | Oct 23, 2020 | Team Culture, Video
In a transparent and interconnected world, the people in your organization are critical contributors to (or potential detractors of) your brand messaging. What brands are getting it right? Meghan Lynch, CEO of Six-Point Creative and Ken Meyers, president of Panorama...
