by Meghan Lynch | Feb 23, 2021 | Article, Business Lifecycle
The definition of “second stage” in business is a company that has 10-99 employees or $1M to $50M in revenue. But the real hallmarks of second stage are the almost universal growing pains that these companies experience as they scale. We have identified the most...
by Meghan Lynch | Oct 23, 2020 | Article, Business Lifecycle
The term “second-stage business” is rarely recognized by entrepreneurs, yet your company might be one. If so, it’s likely time to invest in brand strategy, adjusting your positioning in the marketplace so that you can continue to grow and scale. Share on Share...
by Meghan Lynch | Oct 22, 2020 | Article, Business Lifecycle
According to the Small Business Administration, 70 percent of businesses cease to exist within 10 years of launch. Why do businesses fail? Misuse of resources. Branding and marketing are often disciplines in which companies misuse their resources. Six-Point has tips...
by Meghan Lynch | Oct 22, 2020 | Article, Business Lifecycle
Pivoting your company or making significant changes to your brand strategy or your offerings? In this article, Six-Point Creative outlines its communication strategy tips for leaders preparing to execute a change initiative. Share on Share on I was meeting with a...
by Meghan Lynch | Oct 21, 2020 | Article, Business Lifecycle
The most disruptive insurgent brands win through insights in qualitative research. They are determined to understand their primary target customer better than the competition. They see the unseen. For your brand to have a truly differentiated value proposition, you...
by Meghan Lynch | Oct 21, 2020 | Article, Business Lifecycle
Becoming a better leader is often achieved by letting go of past responsibilities that you can now delegate to members of your team. Entrepreneurs and owner-founders particularly find this to be challenging. To grow and scale your company, the CEO (and others on its...
