by Laura | Dec 10, 2025 | Brand Strategy, Grow and Scale
The cost of treating every customer like they matter equally Treating every customer equally feels like loyalty. In generational businesses, it often feels like the right thing to do. But just like in family succession planning, “equal” isn’t always fair, and it isn’t...
by Laura | Nov 11, 2025 | Brand Strategy
How to Make the Most of an Anniversary Most companies treat anniversaries like birthdays: a little nostalgia, a few decorations, and back to business as usual. But for family businesses, an anniversary can do much more. It’s a chance to strengthen culture, build...
by Meghan Lynch | Jan 1, 2024 | Brand Strategy, Uncategorized
Share Brand-strategy agency Six-Point has a new offering: Workshops reimbursable by Rhode Island and Massachusetts workforce grants. This grants-focused initiative expands Six-Point’s regional reach by offering branding education, brand strategy insights, and...
by Meghan Lynch | Oct 20, 2022 | Article, Brand Strategy, Family-Owned Business
Many business leaders that I work alongside have long referred to Patagonia as an aspirational example… a family-owned company that is run on its values, and known for this in a way that connects with consumers; its actual authenticity makes it enormously successful...
by Meghan Lynch | Mar 21, 2022 | Article, Brand Strategy, Family-Owned Business, Leadership Lessons
Staci Willson and her husband Alex are the 4th generation owners of Sunnyland Farms, a unique pecan farm, processor, manufacturer, and catalog retail business. Located in what has long been known as the “Pecan Capital of the World” Albany, Georgia, Staci and Alex are...
by Meghan Lynch | Mar 1, 2022 | Article, Brand Strategy, Family-Owned Business
Share Share During the past month, I have heard the same situation over and over. It goes something like this: “We keep trying different things, and some of them seem to work okay, but we just aren’t consistent, and there is definitely no strategy. It feels like we...
