by Meghan Lynch | Oct 21, 2020 | Article, Brand Positioning
Brands that rise to the top of their industry are the ones capable of operationalizing disruption throughout their business operations. In the final installment of this six-part series, creative strategist Tyler Leahy suggests healthy habits that hopeful disruptive...
by Meghan Lynch | Oct 21, 2020 | Article, Brand Positioning
Disruptive brands make substantial adjustments when they’re needed, but they do so carefully through strategic moves that minimize risk. Never bring a product to market without testing it in a familiar market, or without the confidence that product quality and...
by Meghan Lynch | Oct 21, 2020 | Article, Brand Positioning
Step three towards becoming a disruptive brand and a market disruptor, after you’ve researched your primary target customer and become a student of the industry, is to complete a company audit. Everything you control that affects the value proposition of your product...
by Meghan Lynch | Oct 21, 2020 | Article, Brand Positioning
Your customers can tell you why they buy, but they can’t tell you how the industry landscape is changing, which conglomerates are entering the market to steal market share, or what the biggest threat is to your profit margin. To be an insurgent brand and a market...
by Meghan Lynch | Oct 21, 2020 | Article, Brand Positioning
Small consumer brands have more opportunity than ever to challenge category leaders for market share. Leading brands have more resources, but they’re often still slower to innovate or adapt to change in consumer behavior. Researchers like Bain & Company and David...
