Teams that are openly critical of the brand, positioning, and marketing strategy of their business are much more likely to be high performing and ready for a major leap in growth. Teams that are protective of the status quo may have a difficult time embracing the change necessary for growth, and perform at a slower pace, or even put growth initiatives at risk.

US Brand strategy agency and Salvadorean sustainable fashion CEOs align to bolster business   East Longmeadow, MA – Brand strategy agency Six-Point was honored to host Sofía Aparicio, CEO & Founder of April from El Salvador, as part of the U.S. State...

Brand leaders often spend their days solving problems and diffusing tension, but sometimes there are tensions that are productive and necessary for the health of a family brand. Tensions between past and future, or change and stasis, or opportunity and focus can be important points of stability, and should be embraced, not feared.

As featured in Family Business Magazine.   Your family business story is your greatest asset. Family enterprises often don’t go far enough in making their family story a major part of their brand. They don’t realize that their family story and family-owned status...

Many family businesses hate the idea of “faking it” but while trust and authenticity are important, so is clearly articulating your vision and aspiration when you are at an inflection point in the company’s growth. An aspirational brand can create positive creative tension that accelerates opportunity, and attracts next level talent.

Positioning and profitability were recurring themes from the experts at the Family Business Conference in Sioux Falls, South Dakota. Family businesses need to be paying attention to these basics in order to position themselves for growth in a challenging economic climate.

The most successful family businesses have leaders who did not grow up only working for the business. They also deliberately expose themselves to what scares them or makes them vulnerable. Learning how to embrace new ideas while staying true to your core is a critical skill to compete in a rapidly evolving landscape.

Half of all businesses fail within the first five years. In order to have a business that endures for decades, you have to inspire people with what you build, and create something with the potential to grow and evolve. This requires the ability and courage to define success in new ways, and to blaze new trails to achieve it.