Why “Letting Your Work Speak for Itself” Holds Family Businesses Back
Many family businesses trust their work to speak for itself. Here’s why that mindset stalls growth, and how a generational brand builds clarity and momentum.
Announcing Building Unbreakable Brands, a podcast exploring generational businesses!
"For the past several months, Meghan Lynch has been collaborating with a very special person on a labor of love... and launch day is finally here. 🙌 The Building Unbreakable Brands podcast is now live! Listen on Spotify or Apple Podcasts. The podcast is designed to...
Is it time for a big kid bed?
Generational businesses can make major long-term changes to their brand by starting small. A clearer brand strategy or brand architecture can provide a new sense of team identity and can have ripple effects that raise the level of performance across the organization.
Six-Point Announces Grant-Funded Brand Strategy Workshops for Eligible RI & MA Businesses
Brand-strategy agency Six-Point has a new offering: Workshops reimbursable by Rhode Island and Massachusetts workforce grants. This grants-focused initiative expands Six-Point’s regional reach by offering branding education, brand strategy insights, and...
Here’s Why Family Businesses Need Branding
Many family businesses mistakenly confuse branding with marketing and think it's not needed. However, once Meghan explains it's about reputation, they quickly understand its value. This often requires older leaders to adopt a new mindset that focuses on new opportunities and becoming more entrepreneurial.
Fall Forward Masterclass: Listen Up! How to Use Voice of the Customer Research to Grow Your Business
Are you really listening to your customers? Join us for an eye-opening masterclass in which Six-Point unveils the secrets behind successful voice of customer research to supercharge your business growth.
How to Avoid Hitting Dead Ends in Your Brand Strategy
Family businesses should think of strategy as a labyrinth, not a maze. There is no one right path, and what feels like a dead end is often actually bringing you closer to your goal if you have the ability to learn from the experience.
Fall Forward Masterclass Series: Brand Strategy Lessons Lived
Get unstuck this stick season with Six-Point’s Fall Forward Virtual Masterclasses … a series of free, high-impact webinars with case study examples on how to beat the competition, how to leverage AI for efficient brand growth, and more.
Summer school on the farm
Family businesses, or any business with a long legacy, can feel stuck. Being clear about what you won’t change can give ideas about where you can find opportunities for innovation. Thinking creatively about the competition and listening deeply to customers can also be sources of ideas to remain relevant and viable as the business and market evolve.