Who Needs What You Do?

Who Needs What You Do?

Who Needs What You Do?Most generational brands know their longtime customers well. What they see less clearly is who already needs what they do but hasn't walked through the door yet. This piece introduces a framework for finding that growth without abandoning the...

The Missing Brick

The Missing Brick

The Missing BrickThere's a moment most generational businesses eventually face: the first year the numbers go backward. What leaders do next often defines the company's trajectory for decades. This piece explores what LEGO's recovery reveals about the instinct to...