Generational brand strategist and family business advisor
Meghan studies how generational family businesses turn fragile moments of transition into seasons of growth.
Have you ever struggled with the question:
“What do we evolve and what do we protect?”
It is a tough one.
And it only gets tougher when you are planning for or experiencing generational transition, and you have an opportunity (or an imperative) for growth.
For generational stewards, it can feel like one giant game of Jenga. You know you need to keep building the tower, but you are always worried that the piece you are moving is a load-bearing one. And you really don’t want to be the one who sends the blocks scattering across the floor.
Generational brand strategist and family business advisor
Meghan studies how generational family businesses turn fragile moments of transition into seasons of growth.
Have you ever struggled with the question:
“What do we evolve and what do we protect?”
It is a tough one.
And it only gets tougher when you are planning for or experiencing generational transition, and you have an opportunity (or an imperative) for growth.
For generational stewards, it can feel like one giant game of Jenga. You know you need to keep building the tower, but you are always worried that the piece you are moving is a load-bearing one. And you really don’t want to be the one who sends the blocks scattering across the floor.
I keep meeting family business leaders like this. They are capable, visionary, and values-driven. And they are also carrying the weight of their family – both past and future – on their shoulders.
I’ve seen examples of family enterprises that have been seemingly invincible for a century take a turn that they never recover from. And I’ve seen family enterprises use moments of succession and evolution to get even stronger and make a tremendous leap forward.
I wanted to understand the difference.
Why do some family businesses grow stronger during transitions, while others decline?
I’ve studied family-owned brands, like LEGO and Radio Flyer, that have been on the brink of toppling, only to tip the scales back toward stability. I’ve worked with families in those turning point moments. I’ve seen the business, family, and personal questions they have struggled with, and how they finally answer them in a way that propels them forward with confidence.
The patterns started to emerge, and put me on a mission to help family business leaders who feel stuck in these moments of fragility.
Now I work with the team at Six-Point Strategy to serve generational leaders. We help them identify the unique assets and reputation capital that already exist in their family enterprise, and deploy and reinvest it to drive growth and stability for themselves and the next generation.
- You can learn more about what it is like to work with us here.
- If you would like me to speak to your organization about generational branding, email me at meghan@sixpointstrategy.com
- If you want to follow my work and thinking, connect on LinkedIn.
- Or hear me interview generational leaders with my 10-year-old son, Henry, on our podcast, Building Unbreakable Brands.
What do we protect, and what do we evolve?
Through our research and work with clients, we have identified six behavioral patterns in the strongest family businesses that help them navigate transition and growth.
Building Unbreakable Brands: 6 Practices of Family Businesses that Endure